What is the problem that your unique value proposition solves?
It is important to have a responsive value proposition as part of our personal brand. We need to make it clear how our value solves a problem for our client or employer.
Influence
Why integrity matters
As leaders, we spend considerable time and effort building our personal brand, much like a company does building it’s brand. Our stakeholders have expectations and perceptions of us, much like they have of businesses they deal with. And just like a business brand, integrity is the critical piece in our personal brand.